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Introduction to mass communication : media literacy and culture /

Baran, Stanley J.

Introduction to mass communication : media literacy and culture / Stanley Baran. - Mountain View, Calif. : Mayfield Pub., 1999. - xxiv, 518 p. : col. ill.

Includes bibliographical references (p. 499-503) and index.

ISBN: 1559349603 (alk. paper)

Subjects--Topical Terms:
Mass media
Mass media and culture
Media literacy

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