Mass media research : an introduction /
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 6th ed. - Belmont, CA : Wadsworth Pub., 2000. - xi, 499 p. : ill.
Includes bibliographical references and indexes.
0534560075
Mass media--Research.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 6th ed. - Belmont, CA : Wadsworth Pub., 2000. - xi, 499 p. : ill.
Includes bibliographical references and indexes.
0534560075
Mass media--Research.