Integrated marketing communications in Advertising and promotion /
Shimp, Terence A.
Integrated marketing communications in Advertising and promotion / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western, 2007. - xx, 629 p. : ill. ; 28 cm
Includes bibliographical references and indexes.
0324408080
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Integrated marketing communications in Advertising and promotion / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western, 2007. - xx, 629 p. : ill. ; 28 cm
Includes bibliographical references and indexes.
0324408080
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.