Understanding mass media / (Record no. 39989)

MARC details
000 -LEADER
fixed length control field 00726cam a2200229 a 4500
001 - CONTROL NUMBER
control field 000363586
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221201093356.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960318s1996 ilua|||||b||||001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844258318
040 ## - CATALOGING SOURCE
Original cataloging agency AM-YeSLU
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jawitz, William
245 10 - TITLE STATEMENT
Title Understanding mass media /
Statement of responsibility, etc. W.Jawitz.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. National Textbook Co.,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 512 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Masques
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schrank, Jeffrey.
Title of a work Understanding mass media.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Source of classification or shelving scheme Universal Decimal Classification
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