Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - Mountain View, Calif. :  Mayfield Pub.,  1999. 
 - xxiv, 518 p. :  col. ill. 
<br/><br/>Includes bibliographical references (p. 499-503) and index. 
<br/><br/><label>ISBN: </label>1559349603 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass media and culture<br/>Media literacy