TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 1559349603 (alk. paper)
PY  - 1999///
CY  - Mountain View, Calif.
PB  - Mayfield Pub.
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references (p. 499-503) and index
ER  -