TY  - BOOK
AU  - Swasy,Alecia
TI  - Soap opera: the inside story of Procter & Gamble 
SN  - 0812920600 
PY  - 1993///
CY  - New York
PB  - Times Books
KW  - Soap trade
KW  - United States
N1  - Includes bibliographical references (p. 311-341) and index
ER  -