| 000 | 00561nam a2200217 u 4500 | ||
|---|---|---|---|
| 001 | 001129761 | ||
| 005 | 20160301123342.0 | ||
| 008 | 160217s2007 |||a r 000 0 ger d | ||
| 020 | _a9783825229092 | ||
| 040 | _aAM-YeSLU | ||
| 041 | 0 | _ager | |
| 100 | 1 | _aZurstiege, Guido | |
| 245 | 1 | 0 |
_aWerbeforschung / _cG. Zurstiege. |
| 260 |
_aKonstanz : _bUVK-Verl.-Ges., _c2007. |
||
| 300 |
_a233 S. : _bill ; _c22cm. |
||
| 440 | 0 |
_aUTB _v2909 |
|
| 504 | _aBibliogr.: S. 209-228 | ||
| 650 | 1 | 4 | _aManagement |
| 650 | 1 | 4 |
_aWerbeforschung _xLehrbuch |
| 942 |
_2udc _cBK |
||
| 999 |
_c56612 _d56612 |
||