Integrated marketing communications in Advertising and promotion / Terence A. Shimp.

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TextLanguage: English Publication details: Mason, OH : Thomson/South-Western, 2007.Edition: 7th edDescription: xx, 629 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Notes	Barcode
Reference	Brusov University Library	Brusov University Library	Depository	Depository	658.8 Sh 54 (Browse shelf(Opens below))	LU0064470	Available	30 Days Loan	BUL046834

Includes bibliographical references and indexes.