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Understanding mass media / W.Jawitz.

By: Contributor(s): Material type: TextLanguage: English Publication details: Lincolnwood, Ill. : National Textbook Co., c1996.Edition: 5th edDescription: xv, 512 p. : ill. (some col.) ; 25 cmISBN:
  • 0844258318
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Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.

Includes bibliographical references and index.